diff --git a/qemu/Makefile b/qemu/Makefile
index 2c933e17..2309e82d 100644
--- a/qemu/Makefile
+++ b/qemu/Makefile
@@ -60,7 +60,7 @@ $(call set-vpath, $(SRC_PATH))
 
 LIBS+=-lz $(LIBS_TOOLS)
 
-SUBDIR_MAKEFLAGS=BUILD_DIR=$(BUILD_DIR)
+SUBDIR_MAKEFLAGS=$(if $(V),,--no-print-directory --quiet) BUILD_DIR=$(BUILD_DIR)
 SUBDIR_DEVICES_MAK=$(patsubst %, %/config-devices.mak, $(TARGET_DIRS))
 SUBDIR_DEVICES_MAK_DEP=$(patsubst %, %-config-devices.mak.d, $(TARGET_DIRS))