diff --git a/qemu/Makefile b/qemu/Makefile
index fcb96fde..69910dfd 100644
--- a/qemu/Makefile
+++ b/qemu/Makefile
@@ -58,7 +58,7 @@ $(call set-vpath, $(SRC_PATH))
 
 LIBS+=-lz $(LIBS_TOOLS)
 
-SUBDIR_MAKEFLAGS=$(if $(V),,--no-print-directory) BUILD_DIR=$(BUILD_DIR)
+SUBDIR_MAKEFLAGS=BUILD_DIR=$(BUILD_DIR)
 SUBDIR_DEVICES_MAK=$(patsubst %, %/config-devices.mak, $(TARGET_DIRS))
 SUBDIR_DEVICES_MAK_DEP=$(patsubst %, %-config-devices.mak.d, $(TARGET_DIRS))
 
diff --git a/qemu/rules.mak b/qemu/rules.mak
index f3f24484..5425b91b 100644
--- a/qemu/rules.mak
+++ b/qemu/rules.mak
@@ -119,6 +119,8 @@ modules:
 
 quiet-command = $(if $(V),$1,$(if $(2),@echo $2 && $1, @$1))
 
+MAKEFLAGS += $(if $(V),,--no-print-directory --quiet)
+
 # cc-option
 # Usage: CFLAGS+=$(call cc-option, -falign-functions=0, -malign-functions=0)